We started by clearly defining Saels's social media objectives. We included increasing brand awareness, driving store traffic, generating leads, fostering customer engagement, and improving customer service. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals helped us guide the strategy.

We understandood who Sael's target audience is on social media. We Conducted market research to gather demographic and psychographic information about their ideal customers. This helped tailor our content, messaging, and platform selection to effectively reach and engage with them.

We identified the social media platforms that align with Sael's target audience and business goals, and considered factors such as user demographics, platform features, and the type of content that performs well on each platform. 

We developed a content strategy that aligns with Sael's brand and resonates with his target audience. Determined the types of content we will create, such as articles, images, videos, infographics. Defined content themes and topics, and establish a consistent brand voice and tone.

We created a content calendar to plan and organize Sael's social media content. This ensures a consistent presence and helps maintain a strategic approach.