THE STRATEGY

The strategy for Gentleman Peptides was to drive traffic to their online store through affiliates and referrals. Since many people didn’t know what peptides are, we decided to create an easy-to-understand short blog page for each product. On these pages, we discuss the product description, dosage, health benefits, how it works, and include a small FAQ section at the bottom. Additionally, we integrated Calendly into the online store so potential customers can receive guidance on their supplements through a 30-minute consultation with one of our coaches. This can lead to upsells such as personal training programs, food, and nutrition.

THE EXECUTION

Our team integrated the Automizely referral and affiliate system into the store. We created a list of all our potential affiliates with 100K+ followers on Instagram. We offered a percentage per sale and a discount for each referred customer.

 After that, we provided them with an affiliate link and content they could share.Next, we built sales funnels and offered discounts on upsells, which maximized sales. We also created an automated email system to provide current customers with ongoing deals and discounts, which increased the customer return rate by 70%.

THE OUTCOME

Our affiliate system was super successful. We partnered with some major players in the industry like Cooking for Gains and Kanu. Additionally, we have affiliates who agreed to sell Gentleman Peptides products at their gyms, which opens the doors to expand into the retail business as well. Revenue generated from our sales funnels was 40%.

Key Metrics 

40%

Revenue generated from our sales funnels

70%

Customer return rate

$0

Customer Acquisition Cost (CAC)

Gentlemanpeptides.com

Working with Spiro was easy and very professional. I now have a well-designed website that is easy to navigate, and the marketing plan was genius! We're generating more money than we expected.

-Paulo